Secrets to Building a Six-Figure Tarot Reading Business

If you’ve ever dreamed of turning your love of tarot into income, you’re in the right place. This isn’t about chasing gimmicks or trying to look “mystical” on Instagram. This is about building something real: a tarot business that supports you and serves the people who need you most.

In this post, I’m going to walk you through how to start a tarot reading business step by step. I’ll show you practical, beginner-friendly ways to make money with your cards, even if you’re still working a day job or only have a couple of hours a week to devote to it. Because let’s be honest, rent doesn’t pay itself, and your dream deserves to grow into something sustainable.

Why Should You Start a Tarot Reading Business?

Let’s be real—when you bought your first tarot deck, you probably weren’t thinking, “One day, this will cover my mortgage.” Nope. You were most likely pulling cards for yourself, practicing on friends, and quietly wondering, “Am I actually good enough to read for strangers?”

But here’s the truth: almost every successful tarot reader started exactly where you are. No business plan, no perfect website, no crystal-clear confidence, just a deck, curiosity, and the courage to try.

And here’s another truth: you don’t have to be a walking tarot dictionary to build a business. Nobody expects you to spout off every obscure card meaning or deliver Hollywood-style prophecies. That’s not what tarot is about.

What is required is much simpler—and honestly, much more powerful:

• A simple plan (so you can grow without burning out)
• A way to get paid (because love and light don’t pay the electric bill)
• The guts to say, “I’m open for readings!” (even if your voice shakes at first)

Why a Tarot Reading Business Matters

As you already know, starting a tarot business isn’t just about making money.

It’s about:

• Stepping into your calling
• Showing up for people who need clarity, comfort, and guidance
  

And trust me—the fact that you’re even here, reading this, tells me you’ve got what it takes.

Tarot isn’t just a party trick. People come to readers because they’re stressed, stuck, or searching for answers.

When you take tarot seriously—by practicing, learning, and showing up—you’re not just building a business. You’re helping real people who trust you with their questions, their struggles, and their hearts.

And here’s the thing: the fact that you’re here proves you’re not taking this for granted. You’re one of the good ones—the kind of reader who wants to do this the right way. The “doctor of tarot” type who shows up with integrity.

For that—I thank you. Thank you for respecting tarot as both an art and a business.

No Guilt in Getting Paid

Let’s be clear: there is absolutely NOTHING wrong with wanting to make a living reading tarot cards.

✔️  Nurses don’t feel guilty for being paid to care for people.

✔️  Therapists don’t call themselves scam artists for helping clients.

✔️  And neither should you.

If someone makes you feel otherwise, remember—it’s not because you’re doing anything wrong. It’s because you actually care. And that, my dear, means you’re on the right path.

Tarot is Service

Tarot is more than card pulls and spreads. It’s a form of service.

You’re helping people find:

✔️  Clarity

✔️  Peace

✔️  Direction

And that matters. Tremendously.

Stop Waiting for “Perfect”

If you’re waiting around for the “perfect moment” to finally start? Hate to break it to you—it’s not coming.

The only difference between you and the readers already making money is simple: they stopped waiting and went for it.

And guess what? You can, too.

How to Start Tarot Reading Business

This is where hobby meets hustle, and where your tarot journey starts turning into an actual business.

Step 1: Build Confidence Through Practice

The first step in starting a tarot business is making your practice readings count. Reading for friends, family, or even strangers online gives you real experience and helps you figure out what kind of readings light you up (and which ones drain you).

After every reading, jot down what worked, what didn’t, and how you felt. Over time, patterns will pop up—and you’ll know exactly who your ideal clients are.

Step 2: Create a Simple Tarot Business Plan

No, you don’t need a 40-page MBA document. But you do need a tarot business plan that covers the basics:

• Who you’ll read for (love, career, spiritual guidance, etc.)
• How you’ll deliver readings (Zoom, email, in-person, recorded video)
• How clients will book and pay you (Calendly, Acuity, PayPal, Stripe, etc.)
• Pricing strategy (start affordable, then raise rates as demand grows)
  
  

Think of this as your tarot “roadmap.” It keeps you from spinning out on TikTok trends and reminds you that a solid foundation beats flashy marketing any day.

Step 3: Make Booking Easy (Seriously, Don’t Skip This)

Here’s where a lot of new readers trip up. They say, “Just DM me for a reading!” and then end up juggling texts, PayPal invoices, and scheduling headaches.

Instead, set up a streamlined system where clients can:

1. See your availability.
2. Book a time.
3. Pay upfront.
4. Get their reading delivered the same way every time.

Low-touch, high-impact. This not only saves you time but also makes clients trust you more.

Step 4: Tell People About Your Tarot Business

This is the part everyone dreads—promotion. But here’s the truth: most tarot readers grow their business not by going viral on Instagram but by simply telling people they read cards.

• Mention it to friends and family.
• Share stories of your readings (with permission).
• Post simple offers on social media and repeat them often.

If someone doesn’t book? No big deal. The right clients will. And they’ll tell their friends, who’ll tell their friends, and before you know it—you’ll be booked solid.

How to Make Money Reading Tarot Cards

Once you’ve got the basics down, here are some beginner-friendly ways to make money with tarot cards:

• One-on-one readings (online or in person).
• Email readings (clients send a question, you send back a written reading).
• Subscription readings (weekly or monthly guidance for a flat fee).
• Events & parties (corporate events, birthdays, bachelorettes).
• Digital products (tarot eBooks, courses, or even printable spreads).
  
  

The beauty of tarot is that it’s flexible—you can design a business that fits your lifestyle.

Do You Need to Quit Your Job?

Nope. Many professional readers started while juggling a 9-to-5 (or, in my case, juggling kids, bills, and about five different side hustles). You can grow your tarot reading business slowly, raising your rates and client base until you’re ready to go full-time—if that’s your goal.

Why Training Matters in Your Tarot Reading Business

Here’s the thing about starting a tarot reading business—it’s not some cutesy gimmick or side trick. You’re not just flipping cards for fun. You’re sitting across from real people, with real struggles, heartbreaks, and hopes. Their lives, in that moment, are in your hands.

And when you’re able to guide someone through a tough decision or bring them comfort during a painful chapter, the feeling is indescribable. You’ll walk away knowing you truly changed someone’s life—and honestly, what better job satisfaction could you ask for?

But here’s where I get a little tough love on you: don’t wing it. If you’re serious about how to start a tarot reading business, take the time to invest in real training. Not YouTube snippets. Not random TikTok advice. Actual, legit, respected training that prepares you both as a reader and as a business owner.

The Teacher I Recommend

Personally, I wouldn’t start a tarot business without proper training. And if you’re wondering where to get it, I have one name for you: Tatiana. 

Tatiana is the real deal. She’s trained more people than I can count to make money with tarot cards, and she doesn’t just hand you a deck and say “good luck.” She makes sure her students are the best they can be—because in her eyes, they’re a reflection of her work. That’s why she takes her role as a teacher so seriously.

She’s not about gimmicks. She’s about giving you the skills, confidence, and professionalism to run a successful tarot business and actually help people in a meaningful way.

Why I Back Her Training

Here’s why I recommend her course over anything else I’ve seen:

• It’s affordable. (Seriously, no scary price tag.)
• It’s legit. You’re learning from a respected, experienced master tarot reader.
• It’s safe to try. She offers a no-questions-asked money-back guarantee. That’s how confident she is in her program.

Do it or don’t—it’s your choice. But if you want my opinion? I wouldn’t walk into a client’s life-changing questions without the kind of foundation Tatiana gives her students.

Because when you sit across from someone whose eyes are searching yours for answers, you’ll want to know you’ve got the training, the skill, and the heart to handle it.

👉 Check out Tatiana’s Tarot Business Training here if you’re ready to turn your passion into a professional, respected tarot reading business.

Tarot Reading Business FAQ

And if you need a little extra fire under you while building your tarot reading business, don’t miss my post on motivation for female entrepreneurs—it’s packed with encouragement to keep you going when things get tough.