Alright, mama. You’ve got kids hanging off your leg, a phone with 47 tabs open, and at least three brilliant thoughts before lunch. Sound familiar?
Well, guess what? Moms just like you are turning that beautiful chaos into cold hard cash—and they’re doing it by blogging and pinning from home. No business suit. No office. Just sweatpants, coffee, and a Wi-Fi signal.
We’re not talking spare change either. We’re talking tens of thousands of dollars a month, flexible schedules, and workdays that involve snack breaks and nap time.
Sounds like a fantasy. Nope. It’s a strategy. And welcome to it: the world of mommy blogger influencers, where your real life is your biggest asset.
If you’ve ever thought, “Could I actually do this?” the answer is YES. And I’m about to show you how.
Because your story could be someone else’s lifesaver and your income stream.
What Is a Mommy Blogger Influencer?
A mommy blogger influencer is basically a mom who blogs and shares content online—usually about parenting, family life, home hacks, DIY projects, budgeting, or meal planning—and gets paid for it. They grow an audience and earn money through things like:
- Affiliate links
- Sponsored posts
- Selling digital products
- Ads on their blogs
- Pinterest traffic
And yes, most of them started just like you: with zero followers – but with big hopes and dreams!
How Mommy Blogger Influencers Make Money
Let’s talk about some real-life mommy blogger influencers who are totally crushing it—like, making-real-money-while-wearing-pajamas crushing it.
Now don’t get it twisted—these ladies didn’t just snap their fingers and go viral overnight. Nope! They weren’t just lucky. They were smart. They built their blogs one post at a time, learned what actually works (and what’s just a waste of time), and became total pros at Pinterest. I’m talking about pinning like a boss!
Some of them started with zero followers, zero dollars, and just a whole lot of ideas and baby spit-up on their shirts. But now? They’re making thousands a month just by sharing their tips, stories, and life hacks online.
So if you’ve ever seen one of these mommy blogger influencers and thought, “Wait… could I actually do that too?”—girl, the answer is a loud, sparkly YESSSSS YOU CAN!!!!!!!!
You don’t need to be famous, rich, or have a fancy office. All you need is some creativity, a sprinkle of patience, and maybe one of those cute little coffee mugs with a motivational quote printed on the side.
Now grab your coffee (or something a little harder, because heck even god knows you’ve earned it!), because I’m about to spill the tea on some real-life mommy blogger influencers who are making serious money online. These amazing moms didn’t just get lucky. They worked smart, stayed consistent, and used Pinterest like it was their personal ATM.
Let’s meet the moms behind the magic.
Mommy Blogger Influencers
📌 Alida from The Realistic Mama
Alida Quittschreiber, the creative force behind The Realistic Mama, has transformed her passion for motherhood and family life into a thriving online business. Starting her blog in February 2014, Alida has grown her platform into a six-figure income source, all while working part-time and raising her family.
How Much Does Alida Make?
Alida’s income has seen impressive growth over the years:
- 2014: Earned $10,072 blogging part-time
- 2015: Increased to $79,511.
- 2018: Surpassed $360,000 in annual income.
- Recent Months: Consistently earning between $20,000 and $48,000 per month.
How Does She Make Money?
Alida has diversified her income streams to build a sustainable business:
- Affiliate Marketing: Promoting products she trusts and earning commissions.
- Digital Products: Selling eBooks, printables, and courses.
- Ad Revenue: Generating income through display ads on her blog.
- Sponsored Content: Collaborating with brands for sponsored posts.
For instance, in a recent month, she earned $48,163 working part-time, showcasing the potential of her diversified income approach.
How Long Did It Take?
Alida’s journey to financial success was gradual:
- First Year: Earned just over $10,000.
- By Year Two: Increased to nearly $80,000.
- By Year Four: Surpassed $360,000 in annual income.
Her consistent growth demonstrates the potential of blogging as a long-term income source.
Alida’s Best Advice
Alida emphasizes the importance of starting with a strong foundation. She created the Successful Startup course to guide aspiring bloggers through the process of building a profitable blog.
Her key pieces of advice include:
- Start Before You’re Ready: Don’t wait for perfection; begin with what you have.
- Work Smarter, Not Harder: Focus on strategies that yield the best results.
- Be Consistent: Regularly create and share valuable content.
- Invest in Learning: Educate yourself on blogging, SEO, and marketing.
Alida’s story illustrates that with dedication, strategy, and the right guidance, it’s possible to build a successful online business from home. Whether you’re a stay-at-home parent or looking for a side hustle, blogging offers a flexible and rewarding opportunity.
Consider exploring Alida’s Successful Startup course to kickstart your blogging journey with confidence.
📌 Cassie Scroggins
Cassie Scroggins is a stay-at-home mom of four and total boss of her own blog. While wrangling kids, snack time, and maybe the occasional LEGO underfoot, she also built an online biz that actually makes money—like, real grown-up money.
Cassie gives out super helpful tips on mom life, how to get stuff done without losing your mind, and how to start a blog (even if you have no clue where to begin). She took her love for helping other moms and turned it into a money-making machine—all while working part-time and running a house full of tiny humans.
Basically? She’s living proof you can run a business in your PJs with a toddler on your hip.
How Much Does Cassie Make?
Cassie’s income has grown steadily as she’s expanded her blog and brand:
- 2020: First five-figure year as a full-time blogger
- 2021–2022: Regular four-figure months while still growing her platform
- January 2023: Hit her first $10,004.64 month!
Here’s how that broke down in January alone:
- Sponsorships & Brand Collaborations: $5,541.00
- Ad Revenue (via AdThrive): $3,034.16
- Digital Product Sales: $1,001.96
- Affiliate Income: $427.52
Cassie’s success proves that even as a busy mom, you can create a profitable business with multiple income streams—and still be home for dinner.
How Does She Make Money?
Cassie has diversified her blog income like a true pro, making money from a variety of sources:
- Sponsored Content: Partnering with brands that align with her values and her audience
- Ad Revenue: Making passive income through display ads using AdThrive
- Digital Products: Selling planners, courses, and helpful printables on her site
- Affiliate Marketing: Recommending products she loves and earning commissions
She’s also active on Pinterest and social media, driving traffic to her blog like a total marketing queen.
How Long Did It Take?
Cassie’s journey wasn’t an overnight success—but she’s proof that slow and steady wins the race:
- Year 1–2: Focused on growing her audience, learning SEO, and building content
- Year 3: Started monetizing with affiliate links, ads, and digital products
- Year 4+: Landed consistent sponsorships and hit her first $10K month
Her growth has been steady, intentional, and super inspiring for any mom who wants to start from scratch.
Cassie’s Best Advice
Cassie keeps it real and relatable. Her biggest piece of advice?
“You don’t need to have it all figured out. Just start messy.”
She believes in progress over perfection and encourages moms to take action even if they feel overwhelmed. Her top tips include:
- Just Start: Don’t wait until everything is perfect—learn as you go.
- Treat It Like a Business: Show up consistently and keep your long-term goals in mind.
- Build Multiple Income Streams: Don’t rely on just one method—mix it up!
- Focus on Value: Serve your audience and always create content that helps.
Cassie’s story proves that even with kids running around and nap schedules to juggle, it’s totally possible to build a successful online business. Whether you’re blogging during nap time or late at night with a cup of coffee, her journey shows that you really can make it work.
So if you’re ready to turn your ideas into income, follow Cassie’s lead and take that first step. Your future self will thank you!
📌 Caroline from Swaddles and Bottles
Caroline Simmons is the mom behind Swaddles n’ Bottles, and she turned her new mom life into a money-making blog that’s now pulling in six figures—yep, that’s a lot of baby wipes.
She started her blog back in October 2016, just sharing her real-life mom tips, baby gear faves, and all the new-parent chaos. Fast forward a few years, and she’s making serious cash—all from home, while juggling kids, naps, and probably a cold cup of coffee.
Caroline proves that mom brains are power brains—and that you can build a business in between diaper changes and snack breaks.
How Much Does Caroline Make?
Caroline’s income has seen impressive growth over the years:
- 2017: Earned $8,100 in November and $11,180 in December.
- 2018: Achieved over 6.6 million pageviews within two years of blogging.
- Recent Years: Consistently earning between $10,000 and $12,000 per month.
How Does She Make Money?
Caroline has diversified her income streams to build a sustainable business:
- Affiliate Marketing: Promoting products she trusts and earning commissions.
- Digital Products: Selling eBooks, printables, and courses.
- Ad Revenue: Generating income through display ads on her blog.
- Sponsored Content: Collaborating with brands for sponsored posts.
For instance, affiliate marketing has been a significant contributor to her income, with Amazon affiliate marketing being one of her primary revenue sources.
How Long Did It Take?
Caroline’s journey to financial success was gradual:
- First Year: Focused on building her blog and creating valuable content.
- By Year Two: Achieved over 6.6 million pageviews, indicating significant growth in her blog’s reach.
- Subsequent Years: Continued to grow her income and expand her business ventures.
Her consistent growth demonstrates the potential of blogging as a long-term income source.
Caroline’s Best Advice
Caroline emphasizes the importance of patience and consistent effort. She advises aspiring mompreneurs to:
- Be Patient: Understand that building a successful blog takes time and persistence.
- Make Daily Progress: Even small efforts each day can lead to significant results over time.
- Leverage Pinterest: Utilize Pinterest effectively to drive traffic to your blog.
- Focus on Quality Content: Create high-quality content that addresses the needs and concerns of your target audience.
Caroline’s story illustrates that with dedication, strategy, and the right guidance, it’s possible to build a successful online business from home. Whether you’re a stay-at-home parent or looking for a side hustle, blogging offers a flexible and rewarding opportunity.
📌 Lena from What Mommy Does
Lena Gott is the brains behind WhatMommyDoes, and she’s got serious mom-and-money skills. She used to be a CPA (fancy accountant lady), but traded in her office job to be a stay-at-home mom of three—and then turned her blog into a money-maker.
Lena started blogging way back in 2010 (before Pinterest was even cool), sharing smart tips on family budgets, easy meals, and how to keep life from turning into total chaos. Now? Her blog brings in steady income while she works part-time and still has time to rock the mom life.
Basically, Lena turned her calculator into a blog… and it totally paid off.
How Much Does Lena Make?
Lena’s income has seen impressive growth over the years:
- 2014: Started taking blogging seriously in September.
- 2015-2016: Achieved consistent monthly earnings of over $7,000 by blogging part-time.
- Recent Years: Her online courses under the “Adventures in Blogging” brand generate over $100,000 annually.
How Does She Make Money?
Lena has diversified her income streams to build a sustainable business:
- Ad Revenue: Generating income through display ads on her blog.
- Affiliate Marketing: Promoting products she trusts and earning commissions.
- Digital Products: Selling eBooks, printables, and courses.
- Online Courses: Teaching blogging strategies through her “Adventures in Blogging” platform.
For instance, her flagship course, Adventures in SEO, teaches the SEO strategies she’s used for over a decade to drive traffic to her content.
How Long Did It Take?
Lena’s journey to financial success was gradual:
- 2010: Launched WhatMommyDoes.
- 2014: Began focusing seriously on blogging.
- 2015-2016: Achieved consistent monthly earnings of over $7,000.
- Recent Years: Expanded her business to include online courses, generating over $100,000 annually.
Her consistent growth demonstrates the potential of blogging as a long-term income source.
Lena’s Best Advice
Lena emphasizes the importance of starting with a strong foundation. She created the Adventures in Blogging platform to guide aspiring bloggers through the process of building a profitable blog.
Her key pieces of advice include:
- Start Before You’re Ready: Don’t wait for perfection; begin with what you have.
- Work Smarter, Not Harder: Focus on strategies that yield the best results.
- Be Consistent: Regularly create and share valuable content.
- Invest in Learning: Educate yourself on blogging, SEO, and marketing.
Lena’s story illustrates that with dedication, strategy, and the right guidance, it’s possible to build a successful online business from home. Whether you’re a stay-at-home parent or looking for a side hustle, blogging offers a flexible and rewarding opportunity.
So what’s the big takeaway?
These moms didn’t start with a huge following, fancy equipment, or a team of assistants. Most were juggling babies, laundry, and snacks while figuring this out. But they made it happen by showing up, learning what works, and using Pinterest to drive traffic like pros.
If they can do it, you can too.
You’ve got stories to share, tips to teach, and ideas that could help other moms just like you. So grab a notebook, pick your blog name, and start pinning your way to a paycheck. Because this world of mommy blogger influencers? It’s real—and there’s totally room for YOU. 💕
Why Pinterest Is the Magic Sauce
Every single one of these mommy blogger influencers mastered one thing: Pinterest.
Here’s why Pinterest is their BFF:
- It’s not social media—it’s a search engine (like Google but with prettier pictures)
- It sends traffic straight to your blog (even while you sleep)
- It rewards consistency and SEO, not followers
How to Win at Pinterest (Even as a Beginner)
- Create tall, bright pins with clear text overlays
- Use keywords in your pin titles and descriptions
- Join group boards in your niche
- Schedule your pins with tools like Tailwind
- Link back to high-value content (like tutorials, printables, or product reviews)
Want a deeper dive? There are courses like Pinterest Traffic Avalanche or Pinterest SEO Traffic Secrets that many top bloggers swear by.
How Long Does It Take to Start Earning?
Let’s keep it real: you’re not going to earn $10K in your first month. But with smart effort and clear goals, you can start seeing real results in 3–6 months.
Most successful mommy bloggers started earning:
- $100-$500/month within their first few months
- $1,000+ after learning how to sell digital products or promote affiliates
- $5,000+ after growing traffic (especially from Pinterest) and creating content regularly
The key is sticking with it. And using your time wisely—batch your content, repurpose your posts, and follow what’s already working for other mommy blogger influencers.
What You Can Blog About
Still not sure what to write about? Here’s a secret: you don’t need to be a pro. You just need to be one step ahead of your reader.
Popular blog categories for moms:
- Budgeting on one income
- Meal plans + easy family recipes
- DIY and crafts with kids
- Mom life tips and honest stories
- Pregnancy and baby advice
- Working from home with kids
Write what you know. Be helpful. Be real. And add your own personality. That’s what makes you stand out from other mommy blogger influencers.
Start Your Blogging Journey Today
If you’re dreaming about making money from home, setting your own hours, and building something that’s truly yours, this is your sign to start.
You don’t need to be famous. You don’t need to know everything. You just need to begin.
Learn from the best. Get inspired by real moms just like you who became successful mommy blogger influencers with nothing but a blog, a Pinterest account, and a passion to share.
Your voice matters. Your story can help others. And your blog? It could change your life.
